Digital product · 2026
Atlas
A calmer way to navigate dense knowledge, built around spatial memory and human curiosity.
- Product strategy
- UX/UI
- Development
Designer × Developer · Kuala Lumpur
DESIGNERDEVELOPER
I shape digital identities and build the interactions that make them real.
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Selected work · 2024—26
Three collaborations where strategy, design, and code became one system.
Quiet systems.
Loud ideas.
Culture platform · 2025
Noma Radio
An editorial listening room that gives independent sound and the stories around it equal weight.
- Art direction
- Web design
- Motion
Identity system · 2025
Common Ground
A flexible identity and digital home for a studio building better places to gather.
- Identity
- Creative code
- WebGL
PlaygroundWebGL, motion, interface, and creative-coding studies—including the RuiC Card Lab.Browse experiments
DirectionDesignDevelopmentMotionDirection
About / approach
(02)I work between design instinct and technical precision.
I partner with thoughtful teams to shape digital products and identities from first question to final interaction. The goal is always the same: make it useful, memorable, and unmistakably yours.
My process stays close to the material. I prototype early, write real copy, and use motion only when it adds meaning. Fewer handoffs. Better decisions. Stronger outcomes.
01
Direction
Positioning, research, concept, creative systems
02
Design
Product design, visual identity, art direction
03
Build
Creative development, interaction, motion
Good work begins with
a sharp point of view.